![]() Many people run their blogs as a business and depend on it for income, so they can’t just afford to have some executive decide to shut them down one day with barely any warning. If you take your publishing seriously, this is really important. So even if Ghost (the company) shuts down, you’re still able to keep using Ghost (the software) for as long as you like. Ghost is completely open source software, which means that not only do you own your content outright - you also own the technology. While this gives you the benefit of a network effect, where more people are exposed to your work, it means that you ultimately have far less control. All of your writing is contributing to Tumblr network. They have the right to suspend, remove or repurpose your content as they see fit. When you blog on Tumblr, you give up the rights to your content. All of this is done for you automatically, with no plugins needed. There are built-in XML sitemaps, Google AMP pages, canonical tags, optimised URLs, microformats, Facebook Open Graph tags, support for Twitter cards and clean semantic markup. You don’t need any extra plugins or extensions, and you don’t need to write any extra code. Ghost has the best support for search engine optimisation and social sharing features of any blogging platform in the world. Zappos chose Ghost for their brand new brand publication. Sites built with Ghost are better suited to established publishers with a 1:many relationship to their audience, rather than the many:many relationship of a social network. Ghost doesn’t have a network, so there isn’t the same sort of following mechanism built in. You can host the software yourself for free, or you can pay for our premium service where we take care of all the infrastructure/technical things for you. Ghost is a completely independent platform which gives you control of the technology, the content and the audience - so nobody can shut you down. Well in that case, you might be more interested in what we do. If you run a publication with a large audience as a business and you want professional software hosted on your own domain: You can join an existing Mastodon community or start a new one. It’s also completely ad-free, and doesn’t censor any content. It’s a completely decentralised social network which combines the best bits of Twitter and Tumblr, but the technology is structured in a way whereby it can never be shut down. Then your best bet is probably going to be Mastodon. ![]() ![]() If you’re looking for an equivalent social network where you can follow other users and both share and consume free content: Normally this page is a bit of a sales pitch for our product, called Ghost, but since there are a lot of frustrated people looking for answers - we’ve adapted things here to try to help. Since then, we’ve had a lot of people visiting this page (understandably) looking for a Tumblr alternative! In December 2018, Tumblr announced that they would be removing a huge amount of content from the platform following a dispute with the Apple App Store. ![]()
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